Job Highlights for Advertising and Marketers
Employment is projected to increase rapidly, but competition for jobs is expected to be intense. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.
High earnings, substantial travel, and long hours, including evenings and weekends, are common. Advertisers and Marketers. The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

Managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and their respective staffs. The media director oversees planning groups that select the communication media for example, radio television, newspapers, magazines, Internet, or outdoor signs to disseminate the advertising.
Promotion managers supervise staffs of promotion specialists. They direct promotion programs combining advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers, dealers, distributors, or consumers promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in store displays or product endorsements, and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.

Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm's share of the market and its profits while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users.

Public relations managers supervise public relations specialists. (See the Handbook statement on public relations specialists.) These managers direct publicity programs to a targeted public. They often specialize in a specific area, such as crisis management or in a specific industry, such as healthcare. They use every available communication medium in their effort to maintain the support of the specific group upon whom their organization's success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm's point of view on health or environmental issues to community or special interest groups.

Public relations managers also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm and make recommendations to enhance the firm's image based on those trends.

Public relations managers may confer with labor relations managers to produce internal company communications such as newsletters about employee-management relations and with financial managers to produce company reports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to information requests. In addition, some handle special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the press without advertising directly.

Sales managers direct the firm's sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. Managers advise the sales representatives on ways to improve their sales performance. In large, multi product firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and monitor the preferences of customers. Such information is vital to develop products and maximize profits.

Online Advertising Schools

Alabama Advertising Schools
Virginia College* (Birmingham, Huntsville, Mobile) - Business Administration, Accounting, Human Resources Management, Business Management, Administrative Office Management, Master's Degree in Business, Health Services Management

Arizona Advertising Schools
Everest College - Phoenix, Rancho Cucamonga) - Business Advertising Covered
The Art Institute of Phoenix (Phoenix , AZ) - Marketing & Advertising, Advertising
Tucson Design College (Tucson) - Fashion Retailing and Merchandising
University of Phoenix* (Phoenix, Southern Arizona - Ft. Huachuca) - Business Administration, Marketing, Retail Management, Purchasing Principles & Applications

California Advertising Schools
Academy of Art College - San Francisco
American InterContinental University (Los Angeles) - Business Administration, Fashion Marketing
Bryman - (Anaheim , West Los Angeles , Whittier)
Empire College
Heald College* (Concord, Fresno, Hayward, Rancho Cordova, Roseville, Salinas, San Francisco, San Jose, Stockton) - Business Administration, Sales and Marketing
Santa Barbara Business College
ICT College (Los Angeles, CA)
Mt. Sierra
NIT Long Beach
San Joaquin Valley College - Bakersfield , Fresno)
The Art Institute of California - Inland Empire - (San Bernardino, California) - Advertising
The Art Institute of California - Los Angeles - (Los Angeles, California) - Advertising
The Art Institute of California - Orange County - (Orange County, California) - Advertising
The Art Institute of California - Sacramento - (Sacramento, California) - Advertising
The Art Institute of California - San Diego - (San Diego, California) - Advertising
The Art Institute of California - San Francisco - (San Francisco, California) - Advertising
University of Phoenix* (Northern California - Bay Area, Northern California Central Valley, Sacramento, San Diego, Southern California) - Business Administration, Marketing
Westwood College* (Anaheim, Inland Empire - Upland, Long Beach, Los Angeles) - Marketing/Sales, Fashion Merchandising, Business Administration

Colorado Advertising Schools
Everest College (Colorado Springs, CO)
Colorado Technical University* (Colorado Springs, Denver) - Business Administration, Marketing
Institute of Business and Medical Careers
National American University (Colorado Springs, Denver )
Parks College (Thornton, CO 80229, Aurora, CO 80012)
Westwood College* (Denver North, Denver South) - Fashion Merchandising

Florida Advertising Schools
American InterContinental University (South Florida) - Business Administration, Fashion Marketing and Design
Florida Metropolitan University* (Brandon/Tampa, Jacksonville, Lakeland, Melbourne, Orange Park, North Orlando, Pinellas, Pompano Beach, South Orlando, Tampa) - Business Administration, Marketing
International Academy of Design & Technology (Orlando) - Fashion Design and Merchandising, Marketing and Advertising
International Academy of Design & Technology (Tampa) - Marketing and Design
Southwest Florida College* (Fort Myers, Tampa) - Management and Marketing
University of Phoenix* (Fort Lauderdale, Jacksonville, Orlando, Tampa) - Business Administration, Marketing
Virginia College (Pensacola) - Retail Merchandise Management
The Art Institute of Fort Lauderdale - (Fort Lauderdale, Florida)
The Art Institute of Jacksonville - (Jacksonville, Florida)
The Art Institute of Tampa - (Tampa, Florida)
Miami International University of Art & Design (Miami, FL)

Georgia Advertising Schools
American InterContinental University* (Buckhead, Dunwoody) - Fashion Marketing, Business Administration
University of Phoenix* (Atlanta, Columbus) - Business Administration, Marketing
The Art Institute of Atlanta (Atlanta, GA) - Marketing & Advertising, Advertising

Hawaii Advertising Schools
Heald College (Honolulu) - Business Administration, Sales & Marketing
University of Phoenix* (Wailuku) - Business Administration, Marketing, Retail Management

Illinois Advertising Schools
The Illinois Institute of Art (Schaumburg) - Advertising, Fashion Marketing & Management
International Academy of Design and Technology* (Chicago, Schaumburg) - Merchandising Management, Advertising Design, Merchandising Management: Fashion Merchandising
Westwood College* (DuPage, Chicago Loop, O'Hare, River Oaks) - Business Administration, Marketing/Sales
The Illinois Institute of Art – Chicago (Chicago, IL) - Advertising Degree Programs
The Illinois Institute of Art – Schaumburg (Schaumburg, IL) - Advertising

Massachusetts Advertising Schools
The New England Institute of Art (Brookline, MA) - Advertising

Michigan Advertising Schools
University of Phoenix* (Metro Detroit - Ann Arbor, West Michigan - Portage) - Business Administration, Marketing

Minnesota Advertising Schools
The Art Institutes International Minnesota (Minneapolis, MN)

New Hampshire Advertising Schools
McIntosh College (Dover) - Fashion Merchandising

New Jersey Advertising Schools
Berkeley College* (Paramus, Garret Mountain, Woodbridge) - Business Administration, Marketing
Katharine Gibbs School (Piscataway) - Business Administration, Fashion Merchandising
University of Phoenix (Jersey City) - Business Administration, Marketing

New York Advertising Schools
Berkeley College* (New York City, White Plains) - Business Administration, Marketing, Management
Briarcliffe College* (Bethpage, Patchogu) - Business Administration, Marketing
Katharine Gibbs School* (Melville, New York City) - Business Administration, Marketing
The College of Westchester (White Plains) - Business Administration, Marketing

North Carolina Advertising Schools
University of Phoenix* (Charlotte) - Business Administration, Marketing

North Dakota Advertising Schools
Aakers College* (Bismarck, Fargo) - Sales & Marketing

Ohio Advertising Schools
Bohecker College (Ravenna) - Applied Business (Business Administration, Sales & Marketing)
University of Phoenix* (Cincinnati, Cleveland - Independence , Columbus) - Business Administration, Marketing

Oregon Advertising Schools
Pioneer Pacific College (Eugene) - Marketing and Sales, Business Administration
University of Phoenix (Clackamas) - Business Administration, Marketing
The Art Institute of Portland - (Portland, Oregon) - Advertising

Pennsylvania Advertising Schools
Central Pennsylvania College* (Lancaster, Harrisburg) - Business Administration, Marketing
Katharine Gibbs School (Philadelphia - Norristown ) - Fashion Merchandising, Business Administration
Pace Institute (Reading) - Fashion & Retail Merchandising
Pittsburgh Technical Institute* (Oakdale, Pittsburgh) - Marketing and Sales, Business Administration
The Art Institute of Pittsburgh - (Pittsburgh, Pennsylvania)
York Technical Institute (York) - Marketing & Sales

South Dakota Advertising Schools
Colorado Technical University (Sioux Falls) - Business Administration, Marketing Management

Tennessee Advertising Schools
University of Phoenix* (Memphis, Nashville) - Business Administration, Marketing

Texas Advertising Schools
University of Phoenix* (Dallas/Ft. Worth, Houston, San Antonio) - Business Administration, Marketing
The Art Institute of Dallas - (Dallas, Texas)

Utah Advertising Schools
University of Phoenix* (Salt Lake City) - Business, Marketing
Utah Career College (West Jordan) - Advertising & Design, Business Administration

Virginia Advertising Schools
Everest Institute (Chesapeake, VA)
Everest Institute (Newport News) - Advertising
Anthem Institute (Reston, VA) - Advertising
The Art Institute of Washington - (Arlington, Virginia)

Washington Advertising Schools
The Art Institute of Seattle - (Seattle, Washington) - Advertising

Wisconsin Advertising Schools
Herzing College

Canada Advertising Schools
CDI College* - Business Administration, Marketing

* Saskatchewan: Saskatoon
* Ontario: Barrie, Brampton, Hamilton City Centre, Hamilton Mountain, Kitchener, London, Mississauga South, Nepean, Newmarket, North York, Ottawa East, Scarborough, Sudbury, Thunder Bay, Toronto Central, Toronto South, Windsor
* Quebec: Laval, Montreal, Quebec City
* Nova Scotia: Halifax
* Alberta: Calgary City Centre, Calgary North, Edmonton City Centre, Edmonton South
* British Columbia: Abbotsford, Burnaby, Surrey, Vancouver, Victoria Bay Centre
* Manitoba: Winnipeg

Herzing College* (Montreal, Ottawa, Toronto, Winnipeg) - Marketing & Sales, Business Administration
Everest College (Ontario, Canada) - Marketing & Sales, Business Administration
Everest College (Vancouver, BC) - Marketing & Sales, Business Administration

Puerto Rico Advertising Schools
University of Phoenix (Guaynabo) - Marketing, MBA

Online Advertising Schools
American InterContinental University (AIU) Online - Business and Advertising Administration, Human Resources, Accounting and Finance, Human Resources Management, Management, Advertising, Operations Management, Project Management, Advertising Cirriculum
Ashford University -- Organizational Management, Advertising Cirriculum
Axia College - Business
Capella University - Finance, Management and Leadership, Advertising, Human Services (MS, PhD), Organization and Management (MS, PhD), Advertising Cirriculum
Colorado Technical University Online - Business Degree Programs, Finance, Advertising, Project Management, Human Resources, Business Management, Project Management, Advertising Cirriculum , Executive Advertising Cirriculum
DeVry University Online - Business Operations, Business and Advertising Administration
Ellis College - Advertising Cirriculum (Accounting and Information Systems, E-Commerce, Finance, Global Management, Human Resources Management, Leadership, Advertising, Professional Accounting, Project Management, Risk Management, Strategy and Economics)
Everest College Online - Associate Degrees in Accounting and Business
FMU Online - Business Degree Programs, Business and Advertising Administration, Advertising Cirriculum
Jones International University - Business Degree Programs, Business Communication, Sales and Advertising Management, Advertising Cirriculum (Entrepreneurship, Finance, Accounting, Information Security Management, more)
Kaplan University - Management, Accounting, Financial Planning, Project Management, Risk Management, Executive Coaching, Advertising Cirriculum
Warren National University - Business and Advertising Administration (BS, MS, PhD), Finance, Management and Leadership, Human Resource Management (MS), Executive Business and Advertising Administration (MS), International Business and Advertising Administration (PhD)
South University - Business and Advertising Administration
Strayer University Online - Various Degree Levels, Diplomas and Certificates in: Accounting (with emphases in Accounting Tech, Taxation and Controllership, Acquisition and Contract Management, Business and Advertising Administration, Economics, Advertising, Banking, Finance, Human Resource Mgmt, Legal Studies, International Business, Supply Chain Management, Public Administration, Advertising Cirriculum
University of Phoenix Online - Business Degree Programs, Finance, e-Business, Public Administration, Retail Management, Healthcare Management, Advertising, Advertising Cirriculum
Walden University - Applied Management and Decision Sciences (PhD), Human Services (PhD), Public Policy and Administration (PhD), Master of Public Administration, Advertising Cirriculum , High Tech Advertising Cirriculum
Western Governors University Online - Business Management, HR Management, IT Management, Advertising Management, Finance, Management Accounting, Advertising Cirriculum and more
Westwood College (Online) - Business and Advertising Administration, Accounting, E-Business Management, Fashion Merchandising, Advertising/Sales, Advertising Cirriculum

* Advertising Program Availability Varies By Location and Often Changes. To get the most up-to-date information, use the links we provide to request additional information from a local campus representative.